To boost sales, check your optimism level - Sacramento Business Journal:

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Here’s a thought: Take a look at a soft emotional intelligenc e skill that yields hardsales results, optimism. There is evidence that supportz the theory that sales team s possessing high levels of optimism make companiesmore money. One of the best case studieas comes from the work that psychologist Martijn Seligman did with Metropolitan Life in New He convinced Met Life to give him accese to their new employees and administer theusual testing, as well as a new test he developeed that measured optimism. He follower the progress of new salespeople for one year and founs that salespeople who scored high in optimism sold 33 percent more insurance than those whoscored low.
After two the optimistic group of salespeople were thriving intheir positions, which increasesd retention and decreased the coste associated with turnover and increased sales. How optimisticf is your organization? There is a lot of pressa on theswine flu, and people are worried about catching it. There is another epidemi to watch out forin today’s economy: It can be deadly when it hits an organizatiojn because emotions are The clinical term is emotional contagion and is define as “the transmission of moods.” When peoplde are in a certain mood happy or depressed — that mood is often communicatec to others.
What is the mood at your company A sales manager shares the stort of a rep who started every conversatiom in the lastdownturn with, “You probabl don’t have any money so you don’r want to buy The self-fulfilling prophecy was set by the and the prospect followed the salesperson’s lead. No deal. So what can you do to stop the epidemifcof pessimism? Study and duplicate optimisticv salespeople. When faced with adversity, optimistic salespeople ask • What’s good about this?
They know that adversity is where true character is forme d and great lessons are Optimists take advantage of this schooling because they know that lessonsw learned today make money inthe future. What can I do about this situation? Optimistd know that control equals action, actiomn yields results and resultdincrease motivation. • What is funny abou this? Humor is a great way to relieve which frees up the mind for creativity and Optimistic salespeopletake control. They know sale s is the greatest profession to be in during a They can meet with mentors who can help them look at anothe way of doing busines s intough times. They can outwork thei competitors.
They can investg in learning and outsmart their Optimistic salespeoplemanage results, not excuses.