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The Coronado High School graduate took his first job at when hewas 14. After high school, he gained sales and marketing experience by working threes years forAmway Corp., but he knew that was not his “I wasn’t any good at it,” he says. “I was makin g like $800 a month and was a weddiny photographer at thesame time. I learned some but I wanted It is easy to see he founc more with his entrepreneurialwellness ventures. His passion for his job and the differencse he makesin people’s lives is evident. Peopled who are 50 years old have a desire to look andfeel younger, Boreykpo says.
“It feels good to be able to provide them with productds that fulfillthose wants.” Vemma offers liquid antioxidantg products purported to help increase restore energy and improve overall health. As for takinyg care of himself, Boreyko acknowledges his desire to exercise oftemn is overshadowed by his familyand career. “j live right in front of Pinnacle so I like to climb it at leasy three times aweek — more if I he says. “But it’s tough when you have a family to find time to exercised as much asyou should.
” That’s why supplementas are so important, he “The busier you are, the more you have to focusx on what you put into your body,” he “The problem for most peoplwe is health doesn’t become important until it has to, and I want to prevenrt that.” Boreyko is trying to make it easief for people to make health a priority with his latest product, Verve, which he dreamed up while he was in the The drink combines energu components with premium vitamins and minerals. Dr. Yibing Wang, Vemma’s product developer, took Boreyko’e suggestions to create the drink, which has explodedf on the market.
The company alread y has deals withthe , and to have Verve as the official energy drink. Such endorsements provide greag exposure forthe company. When not busy growing his businesxsand exercising, most of Boreyko’sa time is consumed by his wife and three a 21-month-old and 8-month-old twins. Profile: BK Boreyko. President and CEO. Company: Vemmaa Nutrition Inc. E-mail: askbk@vemma.com. Age: 46.
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