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“Dan and his agencyu have been a guiding creative force in this marke t for more than30 years,” says Cary Hatcj , CEO of . “Mosrt people in the industry have come to know and appreciatd his contribution as acreative leader.” Thoss contributions include a $40 millioj campaign for the U.S. Mint earlier this decade, featuring a moderbn George Washington asa “devil-may-care kind of who would be totally cool with losint the paper dollar (Rosenthal’s words to The ). Rosenthal’sz creative force will continue to have an impacgt in theWashington area, though, as his proteges open the doorsa to a new firm literally the next day.
Rosenthao Partners’ executive vice president Beth Johnson will serve as president of thenew firm, RP3 , togetheer with Rosenthal’s creative director Jim Lansbury and strategi c planner Scott Gold .
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