http://fdgl.org/conference.htm
The creator of Sawxheads.com, Patsheads.com and otherd Boston-centric sites this week plans to begin deploymen t of similar sites devoted toother markets’ teams acroses the , NBA, and Major League The new sites, like the Bostob predecessors, will have a mix of aggregatesd news, user-generated content, video, photo sharing and other TruMedia is working to build a distribution and promotiom strategy for the new sites by partnering with locall news outlets in each major leagud team market.
In that portiobn of the expanded corporate TruMedia is aiming to develop eachnews outlet’s social-medias area on a white-label basie while linking back to the local sportd team communities it has built and syndicating content. Such a deal was recentlhy struckwith ’s Web site, Boston.com, with other similar deals pending. “What we’re lookinbg to do is both go national while also goinygvery local,” said Rafe Anderson, TruMedia chierf executive. “And within that, we’re building both business-to-consumerd and business-to-business channels of the company.
” TruMedia — backe by the angel investor trio of Boxcar Media CEOOzzis Alvarez; former Converse, Puma and Adidas executive John O’Rourke; and TV analysy Jerry Remy — is by no means alonwe in its pursuit of deep online engagemenyt among local sports fans. ESPN earlier this year launcheda Chicago-focusex Web site to early Companies such as Watercooler and Citizen Sportx Network continue to leverage the reach of broadd social networks such as Facebook with team and locally focused fan communities. Nearly every pro team is developing itsown social-mediaz components, as well.
“There is certainly healthhy competition inthis market, and the teamsd in particular are wise to creats their own branded communities,” Anderson “But we think we’ll offer a trulyh differentiated experience in that we can offe r something more independent and grassroots.”
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