aleshnikovenil.blogspot.com
It’s part of ’w new public relations and ad campaign to draw more touristxs tothe county’s hotels and landmarks. Visitt Fairfax tapped communications agency to handlwall advertising, brand marketing and PR for the convention and visitors bureau through July 2012. Along with the “fincd George” scavenger hunt, the campaigjn will integrate print, viral outdoor and online advertising, Twitter and Facebook, and radio and Web ads.
On June 4 and 5, the Georgd Washington actor and interpreter from Mount Vernon will hit the road and appea r onthe “Today" show and WABC “George will be in Timews Square, Union square, Penn Station and the libraryy where ‘Rocky’ was taped runningh up the stairs,” said Matt White, CEO of Herndon-based White and Partners. The PR group’s streert team is also dishingout 5,000p tourism packages that include coupon and discounts for hotels in Fairfax County.
“Thse objective is to fill hote room nights and to have people driving into the city from othetdrive markets,” said adding that Fairfax will also be promoted in such drivablew markets as Atlanta and Charlotte, N.C. “We are trying to revivw the notion of a summer road In today’s economy people are looking for a Research shows many tourists flock to the area from the Northeastf corridor by train or car, “so it’s a pretty big market, and the majority come to see familty and friends,” White said.
The goal, he is to make Fairfax County a place where visitords will stay when they come to see things like a Washington Nationals baseball game or Wolf Trap Nationalp Park for thePerforming Arts.
No comments:
Post a Comment