Monday 19 December 2011

Houston still not fully ready for digital TV transition, study finds - Houston Business Journal:

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million television households in theHoustomn area, according to Nielsen. Nielsen estimates that 3.3 million, or 2.9 of all U.S. television households remain unready for the June 12 transitiobn toan all-digital broadcast. Althoughg the government is saying that is not good it is an improvement froma Jan. 22 Nielse report that showed nearly 10 percentof Houston’es population was not readty for the conversion. At one time, the Bayou City was at the top of the list for unpreparexdmetropolitan areas, with as much as 15.8 percenr of the population not ready for the switch. The conversiohn was originally scheduled to take place in Februaryu but was postponeduntil June.
The change will only affecrt televisions not connected to cable or satellitd television service and that predate the manufactureof digital-ready Viewers with such analog-only sets can buy convertee boxes that will enable the play of digita l broadcasts. Next month’s switc is designed to make the publicly owned broadcast spectrum more efficienf and is also meant to free up some of the spectrum for a nationaolemergency responder’s communications frequency. When the FCC ran a “softy test” last week in preparation for the transition, the agench received nearly 600 callsa from the Houston media marketand 7,73 5 calls from Texas overall.
The Houstom market posted the fifth-highest call total behind Chicago, New York, Dallas/Fortf Worth and Los Angeles, according to the FCC. Calls cominhg in from the area rangedf in nature from people seeking informationabout $40 converter coupon s issued by the governmenty and instructions on how to install a digitalp converter box, as well as viewers that were experiencingg reception issues.

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